You’re Ready To Put In The Work To Build An Online Business That’s Consistently Profitable, BUT...
so damn confusing!
...figuring out how to ACTUALLY do it can be
I totally get it… because everywhere you turn, someone is swearing they have the ONE strategy or tactic that you absolutely NEED to succeed.
Should you create an online course… or a membership site… or a group coaching program… or something else entirely?
And how the hell should you sell the thing once it’s created?
Some gurus SWEAR that webinars are the ONLY way to sell… but then there are the experts saying that webinars are dead.
Let’s not even talk about creating the right kind of content or figuring out social media.
It can all make you want to scream!
Most Gurus Are Making Things Worse
By Peddling The Idea That They Can Give You A “Plug-And-Play” Strategy
It’d be great if you could just take ONE online course or join ONE online membership and get a complete recipe to create a successful online business.
Don’t kill the messenger but… that’s NOT the way it works! That’d be like expecting to be able to launch a successful restaurant based on ONE recipe. You’re gonna need A LOT of recipes, not to mention things OTHER than the recipes!
The reality is there isn’t ONE thing that makes your favorite guru successful. I mean… do you really think that all you need to replicate my success is to learn how to write emails like mine?
Sure, my emails are spectacular, but they wouldn’t do my business any good if I didn’t have an irresistible offer or two. And if I didn’t know how to attract followers and get them to join my list, my emails would be like the proverbial tree falling in the forest when no one’s around to hear it.
Successful businesses aren’t built on a single strategy or tactic…
Getting bogged down in and fixating on strategy will actually keep you struggling!
Too many entrepreneurs assume they are struggling because they haven’t found the RIGHT strategy yet. And that has them hopping from strategy to strategy and guru to guru!
When their online course doesn’t sell, they figure they need to create a membership site instead.
Or when their challenge launch flops, they decide what they really need is a webinar… or video series launch… or email launch…
They hop from plug-and-play strategy to plug-and-play strategy and guru to guru sure that they’re just one “secret” away from success.
This keeps them stuck...
The Challenge Isn’t Learning Marketing Tactics...
It’s Recognizing When To Use The Tactics You Already Know!
If the path to success were simply learning a lot of marketing strategies and tactics, there’d be way more successful online entrepreneurs.
Hell, when I had my first disastrous launch back in 2017, I knew A LOT of strategies and tactics. The problem wasn’t that I didn’t know the strategies…
...the problem was I didn’t know which ones to use when!
To build a successful online business, you’re definitely going to have to use some marketing strategies. No way around that. Hell, I’m using one right now on this sales page...
But every funnel you create is part of a puzzle and needs to fit into a broader marketing plan.
Trying to figure out how to build a successful online business by focusing on individual strategies without looking at the bigger picture is like trying to put a 1,000 piece puzzle together without any idea what the finished puzzle actually looks like!
All the strategies and “plug-and-play” systems in the world aren’t going to help without something that will help you put it all together...
A Marketing FRAMEWORK
Lets You Put It All Together
Successful entrepreneurs aren’t thinking about individual strategies… they see business-building in a wider frame and think in terms of a broader framework that lets them use the right marketing tools at the right time.
They’ve shifted from thinking about tactics to thinking about principles.
The frameworks are like the framing for a building… they are the backbone that holds each of the strategies and tactics these entrepreneurs use in the right place.
As weird as this will seem to most struggling entrepreneurs, figuring out how to execute a particular strategy or tactic becomes an afterthought.
More importantly, what I’ve discovered is that when you start from the right framework, you can stop hopping from strategy to strategy!
Framework in place...
You can have the business of YOUR dreams that is consistently making you money without making you feel like you have to constantly chase that next sale.
You’ll know exactly who you serve, how you help them, what they want, and how to lead them from cold leads to red-hot buyers.
You can stop chasing “secret strategies” and “ninja tactics” because you’ll know exactly what to do at every step of your customer’s journey.
You’ll have a community of raving fans who see you as a thought leader and your business as a cause they’re ready to get behind so they gladly promote you to all their friends.
Selling will feel effortless because you’ll have all the pieces in place from the moment members of your audience first interact with you.
You’ll actually have fun running your business.
Think about it. Imagine what would be possible for you if you had THAT kind of business…
What impact could you have on the world if you FINALLY had the
BADA$$ online business of your dreams?
Finding The RIGHT Framework Is
Harder Than You Think!
Seems pretty simple, right? Just go find yourself a marketing framework to use, right?
Unfortunately, it’s not that simple.
It’s not that a framework needs to be complicated… the RIGHT framework actually isn’t complicated.
The problem is that most thought leaders have decided that an overall marketing framework isn’t something they can sell easily!
And, cutting them slack, it’s kinda true…
Most entrepreneurs want a quick fix. They want the magic pill that promises to make them successful quickly (although they’ll never admit to wanting a “get rich quick” scheme).
As an industry, it’s like we’re dieters who’ve decided we only want a magic pill like Fen-Phen even if it might hurt us instead of being told we need to eat better and move more.
So, instead of making the case for an overall framework, most of the gurus have decided to focus on creating “magic pill” products even as they are doing the hard work themselves!
you know someone
who’s used to
selling the unsellable...
If you hang around the online marketers long, you’re going to hear about a book called Breakthrough Advertising, which is considered one of the most influential books about copywriting for marketers.
According to that book… I shouldn’t have a business.
See, the author explained that most copywriters believe there is NO way to effectively sell a preventative product because a potential buyer cannot “identify himself with a problem that has not already forced itself upon him.”
He suggested that making people worry about “future disasters” that could befall loved ones might work.
Since legal templates are about as preventative as a product gets, this passage came up in a discussion with my peers back in 2019. They suggested that I tell horror stories about marriages ruined because entrepreneurs went without contracts.
With respect to this supposed copywriting bible… I’ve built a successful business selling a quintessentially preventative productWITHOUT FEAR MONGERING.
My business was built on what I call the BADA$$ Online Marketing Framework™… a framework that combines the best of the traditional online marketing models with the best of offline marketing.
It’s about Committing to Lead… Connecting with your Audience… and Coaching Conversion.
This framework lets me sell the unsellable, and I want to help you implement it in YOUR business.
A 3-Day Virtual Event That Will Teach You
What You REALLY Need To Build A Successful Business
Instead Of Giving You Yet Another “Magic” Pill That Won’t Work
With Your BADA$$ Host...
Hey there! I’m a Harvard Law grad turned online entrepreneur. Like so many online entrepreneurs, I started my business with high hopes… and no real marketing experience.
Since I’m a “learner” by nature, I dove into learning ALL the strategies and tactics. I read books, took courses, and even got “certified” as an “inbound” marketer.
And like so many entrepreneurs, the strategies didn’t do me a damn bit of good.
Although I knew all the “secret strategies” and fancy tactics the gurus were teaching, my business was a flop… to the tune of being about $30k in the hole my first year in business.
At the beginning of 2018, I decided to give myself ONE LAST chance to try this online business thing… but I decided to do it on my own terms.
Considering that I’ve always been a bit of a renegade and troublemaker, doing it on my terms meant
I had to throw the rulebook out the window.
No more listening to the marketing gurus pushing their secrets… no more curated authenticity... and no more constantly funneling my people.
Instead, I focused on actually being me… connecting with my audience (instead of always trying to convert them)... having fun in my business… and being the #RadicalGiver that I’ve always been in my personal life.
And a weird thing happened.
My business took off.
In the last 8 months of 2018, I built a quarter of a million dollar business selling something that no one wants and that conventional online marketing wisdom would say is nearly unsellable — legal templates.
All because I said “screw it” and built a business MY way.
These days, I break more marketing “rules” than I follow.
People tune in to hear me “ruin” marketing, go on my #GuruRants, and pull back the curtain on what’s really going on in the online marketing space.
In the process, I help other entrepreneurs discover how to build a business they actually WANT and that is fun for them instead of feeling like they have to follow the rules.
You’ll Walk Away From With...
Your personalized BADA$$ Business Plan so you’ll know exactly how to build the business you actually WANT and not one others think you should have.
Your custom plan for you to create a business with multiple streams of income, not just a single product (yeah, one product is NOT a business!).
Clarity on your strengths and how to build a business that is tailor-made to YOU… making growing your business feel truly effortless because you’re leveraging what already comes natural to you!
Confidence to say to time-wasting strategies that aren’t good for your unique business… because you’ll KNOW which strategies will work and which ones won’t.
And when you commit to show up fully... you may even walk away with a new business bestie (or seven)!
When you join us for BOM Live, you’ll walk away understanding how everything in your business fits together so you can finally make that dream business a reality!
What Melanie Lynn
"Before joining Bobby's Inner Circle I was a VA with 3 clients and a gluten free baking course owner struggling to cover more than my business expenses. While coaching with Bobby I uncovered that sales and a service-based business is what really lights me up - but it felt totally out of reach!
He encouraged me to chase my passion and just go for it.
Six months after pivoting I am specializing in sales pages and earning more than 5x what I did as a VA. I am now the sole provider for a family of 7 and on track for a 6 figure year.
I wouldn’t have had the courage to step into my dreams without Bobby and the Inner circle!"
Kajabi Sales Page Specialist
for the BADA$$ Event!
Day 1: DISCOVER THE BADA$$ YOU
December 4, 2020
On Day 1, you'll discover...
How To Eliminate Competition so you never again have to worry that your audience might buy from someone other than you.
The Components of The BADA$$ Online Marketing Frameworkso you’ll know exactly what you REALLY need to create a successful business.
How To Create A Business Suited To YOU so that you’ll be fully aligned with your business (and can have some fun).
The Single Most Important Thing You Need To Create to stand out as a thought leader in your space.
Day 2: BUILD YOUR BADA$$ BUSINESS MODEL
December 5, 2020
On Day 2, you'll discover...
The Key Elements Of Your Origin Story so your audience will be drawn to you like moths to a flame.
How To Create Your Ascension Model so you can serve customers at multiple price points and increase the lifetime value of your customer.
The Key Elements Of Selling (WITHOUT Feeling Like You’re Selling)… whether you use launches, evergreen funnels, or emails only.
How To Bring In Revenue Year-Round instead of rolling the dice on high-stakes, high-pressure launches.
Day 3: SCALE YOUR BADA$$ BUSINESS
December 6, 2020
On Day 3, you'll discover...
My BADA$$ Approach To Facebook Ads so you aren’t stuck banging your head against the wall trying to sell to cold audiences.
How To Create Essential Facebook Ads Campaigns so you don’t have to go figure out the “how” when it comes to my method.
The Power Of Becoming A Team Leader so you can expand the impact you can have on the world (and the money in your wallet).
How To Build A BADA$$ Team so you understand how to identify the key players on a team for online entrepreneurs.
Oh but wait... there's more!
Check out our BADA$$ Guest Speakers!
Meet our hand-picked BADA$$ guest speakers for BOM Live! Each of these speakers was chosen specifically because of the impact they've had on me personally and in my own business... meaning I've tested and PROVED that what they teach WORKS.
No time-fillers here. These are all A-List speakers!
Mel helps business owners and entrepreneurs build meaningful businesses so that they can have more profit, fans and freedom. At BOM Live, he's going to teach us how to use frameworks the RIGHT way to establish thought leadership. Yeah, that's right. You can use frameworks to establish yourself as a thought leader. Wanna find out how? Grab your ticket and Mel will show you!
Arfan helps coaches, course creators, and online entrepreneurs implement a strong Facebook ads marketing strategy so they can get quality leads for less, launch their courses, and increase their income without trying to figure it all out on their own. And as our personal Facebook Ads Manager, I know firsthand how good he really is! At BOM Live, Arfan is going to bring his expertise to simplify the complicated concepts of FB Ads and so you can start using them to build your online business right!
Anna is a Gallup Strengths Certified Coach who helps entrepreneurs and their teams find the "sweet spot" between the work they love and their natural strengths. We've personally hired her to coach myself and our entire team, and the results have been game-changing! At BOM Live, Anna is going to answer the question, "How Do Your Gallup Strengths Affect Your Business?" Are you curious to find out what work you should be doing to make business as fun as you thought it'd be? Grab your ticket and hear what Anna has to say!
But why wait until December??
The Party Starts in November!
My team and I heard you LOUD AND CLEAR... you don't want to wait until December.
You want to get started on all of this NOW!
If that's what you want... then that's what we're gonna do!
When you grab your ticket, you'll also be invited to participate in a whole month of coaching with me BEFORE the event even starts!
You heard me right.
NO EXCUSE NOVEMBER!!!
What is No Excuses November, you ask?
Good question! It is a four week group coaching experience with ME just for BOM Livers… so you don’t have to wait until December to start building a real business that will last!
We'll help get you prepared beforehand so you actually get the MOST out of the event... because there's so much we want to cover we just can't fit it into 3 days!
Here's what we will help you walk through in November in preparation for the event:
Define Your Dream - I want you to come to BOM Live with a vision of “the business of your dreams.” I'm going to help you figure out what that is before the event even starts!
What Do You Believe - To get the most out of Mel Abraham's guest talk about creating frameworks, you need to know how your approach is different from the conventional way in your industry. I'll help you define that!
Find Your Cowbell - We gotta find your voice and personality… and figure out how to put that to work in your business. No need to wait until the event to get started! I'll help you with that too!
Find Your Stories - This was one topic that we couldn’t fit into the schedule for BOM Live. We’ll be talking about Origin Stories at the event, but we’ve got to talk about the more mundane. We’ve got ideas for a journal and prompts to help you!
And you get that all FREE with your ticket to BOM Live.
Holy What The Hell, Batman?
Yep... that's how we do things around here.
What my coaching client
Is The Investment?
This is about the time where the direct response marketers would say I’m supposed to give you some crazy value that you should expect to pay… probably like ten times the actual investment.
They’d tell me to point out that if a course about a single strategy is often a thousand dollars or more, an event that will help you with an entire marketing framework should be way more.
And they’d suggest that I say that this should clearly be really expensive since the BADA$$ Online Marketing Framework is what let me sell the supposedly unsellable after the strategies taught by those thousand plus dollar online courses didn’t work.
Oh snap… I just anchored the value of my offer and made fun of other gurus all at once!
Who the hell knows how much the investment should be, but I never do what I “should” anyway. One thing I can tell you for sure is that the ticket isn’t going to break the bank!
GRAB YOUR SEAT TODAY!
BADA$$ Online Marketing LIVE
Three Days of Training
Amazing Guest Training Sessions
Personalized BADA$$ Business Plan
No Excuses November Coaching Experience
Recordings Of All Sessions
Live Q&A With Me On Day One
Laser Group Coaching on Day Two
BONUS ACCESS: FAN Building Accelerator Workshop
BADA$$ Online Marketing Live Is Most Definitely
NOT Three Days Of Webinars…
Cause That Would Really Suck!
#StupidCovid killed live events for 2020, so intrepid entrepreneurs shifted to virtual events. But time for some real talk…
While the hosts of these live-turned-virtual events meant well, a lot of these events REALLY SUCKED!
Too many hosts just shifted the presentations from live stage presentations to Zoom talks, which made the events feel like multi-day webinars from hell.
One thing I know… No one wants to sit through DAYS of boring-ass webinars or a useless summit, listening to someone drone on and on...
These well-meaning hosts missed the fact that live events are built on the energy of being together in one place. That energy breeds inspiration, which is a big part of what most events provide as value.
Stripped of the “live-event” energy, these virtual events became days of non-actionable fluff.
Well, maybe I should say that these events were exposed as fluff-fests.
That’s not how we roll… and it’s definitely not what you’ll get with BOM Live!
We Are Building BOM Live From The Ground
Up To ACTUALLY Deliver
Maybe it’s because I never bought into the “give them the what and charge a boatload for the how” bullshit that most gurus peddle…or maybe it’s because we are creating BOM Live from scratch as a virtual event...
But we are creating it to be action-packed and to actually work as a virtual event, including:
Choosing a platform that’s actually BUILT for virtual events so that you’ll have access to real networking opportunities (like the random conversations that create magic at live events)!
Setting up the event so that you’ll have breakout sessions and chances to network with like-minded people so that you’ll have a chance to meet your new business besties (cause some of my best business friendships happened at events)!
Engineering every single presentation to include actionable information that’ll actually move your business forward (instead of giving you the fluffy “what” and holding back on the “how”)!
Inviting guest speakers who are actually interested in providing value… not guests who view this as a chance to sell their shit!
Actually providing information about the schedule of events instead of making you guess when the hell you’re getting your next break!
You’ll walk away from the event with your very own personalized BADA$$ Online Business Plan and some new business besties.
So yeah, this ain’t a bunch of boring-ass webinars. It’s a kickass LIVE event for entrepreneurs who actually want to take action and aren’t interested in wasting their precious time.
What Amy Porterfield
"...Bobby's heart is in the right place. He deeply cares about those he serves and it's refreshing that he's 'one of us' with an incredible knowledge of the law as well."
If You’re Thinking You Don’t Have Time For BOM Live…You Are Exactly The Person Who Needs It The Most!
(It’s Time To Throw Some Dynamite Into The Logjam)
Have you ever thought about where the word “logjam” comes from?
It’s a word that literally came from the logging industry where they often transported the logs from where they are cut to the mills by floating them along rivers. A logjam happens when the logs clog up and get stuck at a curve in the river.
When the logjam is too big, there’s only one solution… throw in a stick of dynamite to get it unstuck.
If you’re thinking “I’d love to join you for BOM Live, but I can’t spare three days,” then you have a serious logjam in your life.
Unless you throw some dynamite in there… nothing’s going to change.
BOM Live is all about helping entrepreneurs like you figure out how they can finally get the results they want without having to chase ALL the strategies…
...it’s about simplifying.
And BOM Live is just the stick of dynamite you need.
If you're an online entrepreneur selling a scalable digital product (course, membership, templates, group coaching, etc.), who is ready to get out of the same ole, same ole way of thinking about online business... BOM LIVE is for you.
This is an event for people who are ready to stop hustling, stop chasing new strategies, and stop being overwhelmed by ALL THE THINGS! It’s an event for people who’re ready to make life simpler… and build the badass online business of their dreams in the process.
Who is this NOT for?
BOM LIVE isn't right for you if you're expecting a magic pill solution. The reality is that building a business takes work. If you’re willing to put in the work, we’ll be here to help guide you and give you resources to help you succeed.
And if you are expecting a one-size-fits-all, plug-and-play business plan in a box, you should probably pass. One of the things I steadfastly believe is there is not one-size-fits-all in business… and “plug-and-play” is usually code for crap. Think about it… did you ever see a great story created from Mad Libs?
Building a successful business is gonna take some work, and I’m not going to tell you otherwise. So BOM Live is not for someone who’s looking for an #EasyButton or shortcut.
What if I’m new to online business?
If you’re new to online business, this is the perfect opportunity to build a solid foundation and get coaching so you can build the business of YOUR dreams. You’re going to learn about the right way to build an online business, how to tell stories that connect and convert, and how to play to your strengths.
What is the refund policy?
If you purchase a ticket but are unable to attend, you have until October 22 to request a refund. After October 22, tickets are not refundable. If you aren’t sure whether you’ll be able to make it live, make sure to grab a VIP Ticket so you’ll have access to the recordings.
How will I get access to BOM LIVE?
We will be hosting the event on a platform built for virtual events. It’s an amazing software platform that was created specifically for virtual events. That’s where you’ll join me on the Main Stage, where you’ll have breakout sessions with others, and have a chance to network with other amazeballs entrepreneurs. We’ll get you checked in before the event actually starts so you’ll have a chance to get comfortable with the software… but it is really intuitive!
People who go with the VIP Ticket will also get access to recordings after the event in a Membership Area.
How long do I have access to BOM LIVE?
If you opt for the regular ticket, you’ll have access to the sessions live, which will be starting at 11 am Eastern Time each day. The huge advantage of the VIP Ticket is that you’ll get access to recordings of all the sessions. VIP Ticket holders will have lifetime access to those recordings!
Why should I attend BOM LIVE over other events?
Well, you got this far on my sales page… and I think there’s a reason for that. Building a connection with others is a core part of my being… and that’s a big part of what we’ll be doing at BOM LIVE. I’ve found what has worked for me, and I’m excited to help you discover what will work for you.
"Bobby's resources are all very actionable. I can listen, implement and immediately have a win. He is passionate about serving. It is obvious that he has a genuine desire to help other entrepreneurs."
A final word from
Given all that's going on in the world these days, we need to find better ways to connect with people. I really wish BOM Live could’ve been in person, but you know, #StupidCovid.
Luckily, one of my superpowers (what Tarzan Kay called my “x-factor on steroids”) is my ability to connect with people in genuine ways without ever meeting them. So you KNOW I’m gonna bring it for BOM Live, even if it’s virtual.
The BADA$$ Online Marketing Framework will help you figure out how to do the same thing with your audience.
You’ll walk away from BOM Live with a clear vision for how to build the business of your dreams.
You know you want that… so click the little button below and grab your seat!